BACKEND
Video
Creation and Web Distribution
Proposal
- A Web Video offers Hundreds of New Promotion Options – Video
Sites, Blogs, Podcasts, Social Networks, Powerful Promo Tool.
(250 Video Sites –
Billions of Views a month)
- Free Video and Video Hosting for the Business Site. (A $350.00
Value)
- Access to Thousands of Viral Based Distribution Points across
the Web.
Stats
and Trends {The Web and Video}
- There were 9 Billion Videos Viewed Online in July 2007. (Estimated at 10
Billion a month now)
- There are currently over 205
Million U.S. Users.
- There are currently over 900
Million Internet Users.
- Nearly
75% of Internet searches are now for Multimedia and Video.
- Nearly 70,000 new people are
getting Internet access every day.
- More than three-quarters of the traffic to Google, Yahoo!,
and Microsoft is now coming from outside of the U.S.
- It only took 15 months for Youtube.com to become one of the
internet's most watched websites, with 25 million hits a day.
- More than 40 million original clips and TV segments have been
uploaded by visitors.
THE BIG PICTURE
Web
Video Audiences (A Few of the Largest)
- Yahoo.com | 127,000,000 U.S. Monthly uniques.
- Google.com | 118,000,000
U.S. Monthly uniques.
- AOL.com | 59,000,000 U.S. Monthly uniques.
- MSN.com | 58,000,000 U.S. monthly uniques.
- MySpace.com | 52,000,000
U.S. monthly uniques.
- Microsoft.com 49,000,000
U.S. monthly uniques.
- Live.com 45,000,000
U.S. monthly uniques.
- YouTube.com | 39,000,000 U.S. Monthly uniques.
- MetaCafe.com | 24,000,000 Monthly Visitors
- Dailymotion.com | 1,962,777 - Monthly Visitors
- BrightCove.com | 975,591
Monthly Visitors
Total
Audience (Top 10 sites) – 560 Million
TOP 5 SEARCH SITES (Searches Per Month)
- Google.com
| 4 Billion (54% of all searches)
- Yahoo.com | 1.5 Billion (20% of all searches)
- MSN.com / Windows – Live | 900,000 (12% of all searches)
- AOL.com | 445,000 (6% of all searches)
- Ask.com | 160,000 (2% of all searches)
Total Searches
– (Top 5 Sites) | 6.5 Billion Searches
THE LOCAL VIDEO EQUATION (Webmercials)
Local Exposure
- Local Search Edge. Higher Rankings for Video “Chicago – Attorney”
- Free Video Hosting and Player for Clients Website. (A $350.00)
- Better Presentation and Stronger Web Presence.
SEO Marketing
With Video Guide (Download Here)
- FACT: In one month alone, Google
Video adds more than 12.5 million registered users. (Source: The
Washington Post)
- FACT: In January, 2006 there
were zero free video hosting services online. Today, there are more
than 245!
- (Source: Business 2.0 Magazine)
- FACT: Just one of those services,
YouTube, serves more than 100 million videos per day to 10 million
users.
- FACT: Internet infomercial
users have consistently generated 200% and even 300% better conversions
with video than without
Pricing / 1-2 Min Video Creation and Web Distribution (We
Create and Distribute - you get Credit)
- Script and
Voice Over Bed.
- Background Music Creation.
- Video Editing (With 10-12 Stills or Video Footage)
- Titles and Graphics (Logos etc)
- Distribution/Submission - 2 Key Word Phrase.
VIDEO Creation Proposal | Trends
The Year in Consumer Generated Content
Here
are five trends in consumer generated content from the last year that
will have a profound impact on our internet experience in 2006 and
beyond:
1.
Social networking comes of age
The cover story on the Business Week December 12, 2005 issue
was entitled "MySpace Generation." Indeed, MySpace has become the dominant
social networking site for teens and young adults, as well as one
of the most visited domains on the internet. Hitwise data shows that
in December 2005, it ranked fourth among all sites, and its market
share of visits has increased by 846 percent from December 2004 to
December 2005. Facebook, a social networking
site for college students, has also grown by leaps and bounds over
the past year. Clearly college students enjoy social networking in
an environment of their peers that is closed to non-students. Other
social networking sites, like Hi5,
continued to gain ground in 2005.
2.
Wikipedia becomes the number one reference site
In June 2005, Wikipedia surpassed
Dictionary.com
to become the most visited reference site, and in September 2005 it
passed the New York Times in market share
of visits. Wikipedia's traffic continues to climb despite questions
of the accuracy of its content that can be edited by any user. Visits
to Wikipedia spiked during key 2005 news events, like the death of
Terry Schiavo, the London Bombings and Hurricanes Katrina and Rita.
It appeared high in organic search results for these news events,
as well as individuals in the news such as Harriet Miers and John
Roberts. While news topics are only a portion of the information available
on Wikipedia, users are finding it valuable as a comprehensive source
of information on current events.
3.
Flickr and tagging take off
Flickr,
which allows users to post, share and browse photos by user-defined
tags, was purchased
by Yahoo! in March 2005 and its market share of visits grew by 1,317
percent from December 2004 to December 2005. It ranked number six
among photo-sharing sites in December 2005. Visits to Flickr increased
significantly during the aftermath of Hurricane Katrina, and when
searches for "hurricane katrina pictures" and other related
queries skyrocketed, Flickr was at the top of the organic results
thanks to its tagging strategy. Other sites that use tagging, such
as 43 Things, Del.icio.us,
and YouTube
have enjoyed significant growth during the past year as users continue
to create, tag and find interesting content.
4.
Blogs, blogs, blogs
Blogs became the new media buzzword in 2005, and Yahoo!, Google,
AOL and MSN have all made some form of investment in blog services
over the past two years. Blog creation and consumption continues to
grow wildly -- visits to Technorati,
the leading blog search site, were up 797 percent from December 2004
to December 2005, and visits to Bloglines,
the leading web-based RSS reader, were up 252 percent in the same
period. While much of blog consumption happens through RSS feeds,
some of the leading blog sites -- Daily Kos, Engadget
and The Superficial
-- ranked among the top 2,500 most visited internet sites in December
2005. In addition, Google launched a blog search service in September 2005 and Yahoo! News began including blogs in its news
search results in October 2005.
5.
Video search goes Viral
Video search took off in the second half of the year, when
Google launched its video search service and iTunes began selling
videocasts of TV shows. Higher broadband penetration and smarter devices
like video phones and video iPods mean there will be a greater demand
for searchable video content in 2006. From October 2005 to December
2005, visits to Google Video increased by
169 percent, and visits to upstart video search service YouTube shot
up 873 percent, mainly due to a video of a Saturday Night Live skit
called "Lazy Sunday"
that aired in December. Video search is as much about finding amusing
home video content as it is about finding television and film content,
with home videos such as the two Chinese students singing the Backstreet
Boys song "I Want it That Way" captivating internet audiences. Both
Google Video and YouTube experienced explosive growth when the two
videos mentioned above spread through email and social networking
sites. Yahoo! Video Search remains the leader among video search
services, and its market share of visits grew by a more modest 18
percent in the October - December period.
Young internet users appear to enjoy consuming content created
by their peers, and feel less of a need to get information and entertainment
from established, authoritative sources. The older age skew of Technorati
and Del.icio.us indicate that the older generation is also adopting
new technology and new practices like tagging with enthusiasm.
The explosion in consumer generated content will continue
into 2006, particularly in the area of video, as broadband penetration
grows and devices get smarter. As the internet heavyweights (Google,
Yahoo!, AOL and MSN) continue to invest in and promote technology
that makes it easier to post and search for content, there will be
a smaller and smaller divide between content creators and content
consumers.
All of the sites mentioned above, with the exception of Daily
Kos, Del.icio.us and Technorati, skew toward visitors under 35 years
of age.
About Hitwise: Hitwise is the world's leading online competitive intelligence
service. Each day, Hitwise monitors how more than 25 million internet
users interact with over 500,000 websites across 160 industry categories.
BLOG STATS (Most Accept Video)
- Over 57 million Americans read blogs.
- 89% of companies surveyed say they think blogs will be more
important in the next five years.
- Technorati is currently tracking over 70 million blogs.
- Over 120,000 blogs are created every day.
- There are over 1.4 million new blog posts every day.
- 22 of the 100 most popular websites in the world are blogs
.
Here are their 10
Online Video Trends to Watch in 2007.
Take note of number
6 - content syndication is a hot trend for this year.
It has popped up in many 2007 predictions.
- Video
content will be prolific. From branded media companies to quality
independent producers to TV news organizations to novices, content
will be plentiful as distribution costs will remain trivial.
- At the same time, cost pressures will remain a key inhibitor
for marketers seeking to use video on the web as a means for reaching
their target audience.
- Video content
will be unbound and without organization. People will be overwhelmed
by the virtually unlimited choice and will call for simplicity,
organization and relevance.
- Consumers will personalize their PC to watch and receive what
they want, from whom they want and when they want it. The biggest
trend of ‘06 — shooting, editing, storing and distributing personally
produced video and sharing those video experiences with others -
will continue at a brisk pace.
- Video content will be informative, relevant, entertaining,
often helpful but the amount of marginally valuable content will
increase.
- Video content will be distributed through multiple channels
and methods. Syndication will increase; marketers will discover
syndicated video distribution as a means for exponentially increasing
video viewings.
- Video content will continue to be subject to copyright infringement,
and tensions between creators and distributors will escalate.
- Marketers will continue to discover that video provides creative
ways to reach their targeted consumers directly.
- Video content providers and marketers will discover distribution
platforms and partners with growing targeted audiences — and discover
that video can generate real ad revenue.
- Video content providers who will be marketing their content
will become overwhelmed by the multitude of choices that limit the
attention of their targeted audience.
According to ClipBlast, the online video wave is not even
close to cresting. | http://www.press-feed.com/blog/?p=91
VIDEO
PROPOSAL | Benefits and Trends
The Ultimate Web 2.0
Tool for Getting Noticed – Web Video.
Web 2.0 sites have focused
on making it easier to publish any type of content including images,
videos, podcasts and documents.
Now fast-forward to today and watch how internet / web video
can have a whole different distribution paradigm.
The
first key difference is that online you have a potentially unlimited
number of distribution channels awaiting you. Literally thousands
of web sites, blogs, search engines, directories and content distribution
services and tools are available to take your video content (whether
it be an ad or not) and run it for their pre-targeted audience.
The second one is that there is nothing to pay upfront. No
agency, no middle man asking for money, no expensive campaign planning
and marketing research. No booking of television ad spaces or programming
slots. No stressful research and PRs to find those who want to distribute
your video content. It is all unnecessary.
Yes, you still need to shoot your ad, or documentary or information
message, but outside of making this with more "art" and
less "smart", you can now forget about the super-expensive
costs of approaching distribution as you have known until now.
Third: The best targeting and market analysis is now at your
service. Again for free. What's his name? It is us, the millions of
online publishers, large and small, that from Google Video to the
nichiest video blog site, aggregate, index, wade, explore, pre-taste,
filter and select the best video content that is out there. And since
"best" is truly only relative to the audience you are communicating
with, the beauty of all this is that we are taking the best and most
relevant video content and serving it to those very individuals who
are most interested in watching it without you having to worry about
any of this.
The people who go to any of the sites, video search engines,
video sharing or video blog sites go to them increasingly to find
something specific. Whether that be fun clips, grassroots video karaoke
or for learning about the latest search engine marketing technique,
individuals watching video online are in an active reception mode,
seeking specific content to satisfy their interest.
Fourth: It gets personal. When distributed via the thousands
of different outlets that the Internet provides your video content
becomes more personal. It is like someone presented to you by a friend.
Video content distributed via self-selection by the multiplicity of
online content outlets is served to final watchers within context,
and related material that significantly helps the viewer appreciate,
understand and possibly enter into an emotional relationship with
the video content proposed.
Fifth: It gets viral. If you allow the sharing, downloading,
syndication and republishing of your video, instead of restricting
and confining its use, your great video content, whether it promotes
a service or not, will find many ways and sites that will host it
in a long, self sustaining fashion. If I discover video content that
would provide great interest to my audience I would not hesitate one
second in republishing it while providing around it my characterizing
introduction, commentary and other relevant and related news and information.
Sixth: It's there forever. Video online doesn't disappear
when the ad campaign is over or your ad budget runs out. The video
ad or whatever your video content is about, is there to stay, accessible
for a long time to come. Again, for free.
It's a win-win situation.
You get distribution to your ideal audiences, pre-filtered
and targeted like never before possible, and you don't intrude in
the lives of those watching your content anymore: you are now served
on a silver plate to your most valuable prospects when they are most
ready and "willing" to see and listen what you have got
to say. So while you can't bullshit anymore, you CAN have their undivided
attention at least for the time they will watch your online video
content.
Video publishers, blogs, news sites, video search engines
and sharing sites all get free quality video content around which
to build and mold their own value-added propositions.
You
give them something good and they care of aggregating it, compiling
and curating it in many different and overlapping ways reaching effectively
much larger numbers of actively interested viewers than you could
have ever reached before via television.
If you can grasp this difference, you really can surf this
opportunity in ways that are probably yet to be thought of and way
beyond our present imagination.
So what are we suggesting?
Use
free, openly redistributable video online now.
Do not lock your videos in a format / protocol that forces
viewers to have to come to your site to see it.
This is THE most effective and powerful way to extend marketing
reach and exposure, to increase brand building and to initiate the
creation of true one-to-one relationships.
Seed
your great, quality video content in as many online distribution places
as possible.
Do not
just publish your video on your site waiting for everyone to discover
it. Seed your video content on YouTube, Google Video, and in the many
other video publishing and sharing venues available online or package
it inside Brightcove fully re-distributable video players, but make
sure there are multiple ways and modes for your audiences and the
publishers within them to pick your video content and give it extend
exposure.
More
Content from Free Guide….
USER-GENERATED
CONTENT DRIVES HALF OF U.S. TOP 10 FASTEST GROWING WEB BRANDS
(ACCORDING TO NIELSEN//NETRATINGS)
Nine Billion Videos Viewed Online in July (Estimated 10 Billion in October)
According
to a comScore recent release, nearly 75 percent of U.S. Internet users
watched an average of three hours of online video during the month
of July, with Americans viewing more than 9 billion videos online.
Google
Sites ranked as the top U.S. video property with nearly 2.5 billion
videos viewed (27.0 percent share of videos), 2.4 billion of which
occurred at YouTube.com. Yahoo! Sites ranked second with 390 million
(4.3 percent), followed by Fox Interactive Media with 298 million
(3.3 percent) and Viacom Digital with 281 million (3.1 percent).
Daniel
Sage |
Keith Phelps | Owners |
702.445.7224
| 702.399.6158 |
"Local
Marketing Masters" | CustoMores.com | "WebMercials
for More Business" | Web2WorldVideo.com
